Consultation & Audit
We start with a free consultation — no sales pitch, just an honest conversation about where you are and where you want to go. If you have existing ad accounts or a website, we'll audit them before we speak so we come to the call prepared with real observations rather than generic questions.
During the audit we look at account structure, bidding strategy, landing page quality, tracking setup, conversion data, and historical performance. We identify what's working, what's wasted, and where the biggest opportunities lie.
What You Get
- ✓ 60-minute strategy call with a senior team member
- ✓ Honest assessment of your current setup
- ✓ Identification of top 3–5 improvement opportunities
- ✓ No obligation to proceed
Strategy & Proposal
Based on the audit and consultation, we develop a customized advertising strategy and written proposal. The proposal covers recommended channels, campaign structure, budget allocation, expected launch timeline, and our management fees — all clearly itemized. We separate our fees from ad spend so you always know what you're paying for.
We don't promise specific results in our proposals. We outline what we'll build, how we'll optimize it, and what benchmarks we'll use to evaluate progress — and we're honest about the variables we can't control.
Proposal Includes
- ✓ Recommended channel mix and rationale
- ✓ Campaign structure overview
- ✓ Itemized management fees separate from ad spend
- ✓ Realistic launch timeline
- ✓ KPIs we'll track and report on
Website Development (If Needed)
If your existing website or landing pages aren't ready for paid traffic — or if you need new advertorial content built for native campaigns — we handle development before any ads go live. Sending paid traffic to an unoptimized or non-compliant page is a fast way to waste budget.
Website and landing page builds run parallel to campaign setup when possible to minimize time to launch. We build with compliance requirements for your target platforms baked in from the start — not retrofitted afterward.
Ad Account Setup & Campaign Launch
We build and configure every campaign component from scratch — or audit and restructure your existing accounts. This includes campaign architecture, ad group/ad set structure, keyword or audience targeting, bidding strategy, conversion tracking, UTM parameters, and creative asset organization.
Campaigns are submitted for platform review and launched once approved. We monitor closely during the initial learning period — typically the first 2–6 weeks — and make data-informed adjustments as performance data accumulates.
Ongoing Optimization & Reporting
Advertising is not a set-and-forget activity. Every month we review performance across all active campaigns, make bid and budget adjustments, rotate creative assets, refine targeting, and update landing pages as needed. You receive a clear, jargon-free monthly report covering the metrics that matter to your business.
Monthly Report Includes
- ✓ Spend, impressions, clicks, and conversion summary
- ✓ Cost-per-lead or cost-per-acquisition by channel
- ✓ Key optimizations made during the month
- ✓ Recommendations for the following month
- ✓ Honest assessment of what's working and what isn't
Scaling Successful Campaigns
Once campaigns have stabilized and we have sufficient data, scaling becomes the conversation. This means identifying the highest-performing segments, audiences, and channels — and allocating more budget there. It can also mean expanding to new platforms, new geographies, or new offer structures.
Scaling is never automatic. We present data-backed scaling recommendations and let you make the final call on budget increases. We always flag that scaling increases spend before it increases returns — and that results don't scale linearly.